There was a time in my life (when I was a teenager ) where i used to torture my skin through rough exfoliation thinking that was going to solve my skin issues, it makes me cringe to remember that St'ives used to be a staple in my skincare routine.
I'm glad I learned early enough the benefits of treating the skin delicately even when exfoliating. I started using chemical exfoliants and peels ( using acids) and saw the amazing benefits in my skin and then CURE was invented to introduce a new type of physical exfoliation that is both gentle and effective.
